01
"Move" Campaign for Adidas
For my Advertising Storytelling class, I was challenged to find a way to advertise for Adidas during quarantine. The intended audience was Americans during the lockdown. I chose the copy "Move" to encourage Adidas consumers that although the world may be on pause, have peace and continue to push forward/"Move", knowing that Adidas will be with you every step of the way. I made these on Adobe Photoshop and completed them in Spring 2020. Skills utilized include critical thinking, design, & strategy. I learned how to master brevity in copy through this campaign.
02
"Let Creativity Soar" Adobe Campaign
In my Advertising Design and Visual Story class, I was challenged to find a way to showcase Adobe's Creative Cloud in a new and exciting way. The intended audience was Adobe Suite users. For this Spring 2020 campaign, I made both the visuals and copy on Adobe Illustrator and Photoshop. Skills utilized include typography, design, and layout. I learned the power of simplicity through this campaign. Visually speaking, a little goes a long way, and the mastery of working with white space is shown.
03
Album Cover Creation
In my Advertising Design and Visual Story class, I was asked to design an album cover for any artist of my choosing, therefore, the intended audience was Lauv(the artist I chose). I made the album on Adobe Photoshop in Spring 2020. Skills utilized include Photoshop layering, different lighting tones, and numerous Photoshop tools. I learned how to really use Photoshop tools during this project.
04
"Play YOUR way" Nintendo Campaign
In my Advertising Design and Visual Story class, I was tasked with creating a print ad campaign for the new Nintendo Switch. The intended audience for my campaign was gamers. I wanted to inform gamers that with the switch, how you play is up to you. Skills utilized include layout knowledge, copy, and design. I used Adobe Photoshop to create this and I learned how to use Mock-ups from this experience.
04
Miley Cyrus Bibliography
In the Lindsey + Asp Creative Internship 2019, I was challenged to create a bibliography for an artist. I made Miley Cyrus' book on Adobe Indesign. This is a perfect example of my writing since I wrote and designed the whole book. Skills utilized include typography, brevity, layout knowledge, and design. This was my first time using Adobe Indesign so through this I was able to really understand how the platform worked.
05
"One Night with Neti" NetiPot Campaign
In 2019, I and 2 other classmates were assigned to make a campaign for NetiPot to position NetiPot as a consumer's first choice for nasal decongestants. The intended audience was people who have not purchased NetiPot before. I was the copywriter for this assignment. Pictured is one of the copies I made for a tweet. Click the link below for the full project.
06
Target Media Plan
For my Advertising Media class in Fall 2020, I and four others spent the semester working on two separate media plans for Target. We had numerous objectives to meet and I was involved in everything from the creation of media goals, objectives, strategies, and tactics. We made everything on Adobe Photoshop.
